How is segment membership evaluated for multi-entity segments?

Segment membership for multi-entity segments is evaluated through requests using the segmentation API. This API-driven approach allows for real-time evaluations of segment memberships based on the latest user data across multiple entities. By making use of the capability provided by the segmentation API, businesses can dynamically assess whether users meet the criteria established for their segments without relying on static or pre-scheduled evaluations.

This method is advantageous as it ensures that segment membership is always based on the most up-to-date data, allowing organizations to respond quickly to changes in user behavior or attributes. The flexibility of the API also enhances the ability to perform complex queries and retrieve specific segment data as needed, facilitating targeted marketing and personalization efforts effectively.

Other potential methods, such as historical analysis, manual UI inputs, or fixed schedules, do not provide the same level of responsiveness or automation that the segmentation API offers for evaluating multi-entity segment memberships. These alternatives could lead to less timely insights, hindering the ability to act upon user data efficiently.