What is required to send promotional discount offers to existing customers?

Sending promotional discount offers to existing customers effectively requires a combination of SMS and email notifications. This dual approach enhances the likelihood of reaching customers through their preferred communication channels and ensures a higher engagement rate.

Using both mediums allows for greater flexibility; while some customers may prefer the immediacy and brevity of an SMS message, others may favor the detailed information that can be provided through email. This combined strategy maximizes visibility and helps to ensure that the promotional offers are communicated in the most effective manner possible.

In contrast to relying solely on email or SMS, which could limit the audience reached, choosing both methods addresses varied customer preferences and can improve the overall success of the promotional campaign. Moreover, not using notifications at all would miss out on the opportunity to directly engage with customers and effectively promote the discounts available to them.