What segment type should be used by a sports apparel company to target customers making purchases outside their home state?

The dynamic segment type is ideal for a sports apparel company looking to target customers making purchases outside their home state. This is because dynamic segments are designed to automatically update as customer data changes. When customers make purchases or their locations shift, the segment criteria are evaluated in real-time, ensuring that the marketing efforts are always directed at the most relevant audience.

In this case, as customers might frequently travel or change their buying patterns, the use of a dynamic segment allows the company to effectively reach those who are currently outside their home state without the need for frequent manual updates. This flexibility ensures that marketing campaigns are timely and relevant, maximizing engagement and conversion opportunities.

Static, fixed, and linear segments, by contrast, do not provide the same level of adaptability. Static and fixed segments require manual intervention to update, which would be inefficient for capturing real-time behaviors, while linear segments do not typically pertain to targeting based on location or behavioral changes. Thus, dynamic segmentation serves as the most effective strategy for the company’s objectives.