What selection must be made during configuration for email marketing exports?

During the configuration of email marketing exports, it is essential to check the mandatory key and deduplication key. The mandatory key serves as the unique identifier for each recipient, ensuring that email campaigns are correctly targeted and that the data is accurately tracked. Meanwhile, the deduplication key helps to eliminate duplicates from the export list, preventing multiple emails from being sent to the same recipient. This step is crucial for maintaining a clean and effective email marketing list, reducing the potential for customer annoyance or unsubscription due to receiving multiple similar communications.

Ensuring these keys are correctly configured enhances the overall data integrity of your email marketing efforts, providing clearer insights into campaign performance and audience engagement. This process aids in maximizing the effectiveness of marketing outreach by ensuring that each unique recipient only receives one message, thus fostering a more personalized and efficient marketing strategy.