What should follow the creation of a segment in AEP-CDP that matches business requirements?

Following the creation of a segment in Adobe Experience Platform Customer Data Platform (AEP-CDP) that aligns with business requirements, sharing the segment with Adobe Campaign Standard is a logical next step. This action enables the marketing team to effectively leverage the segment for targeted campaigns and personalized marketing strategies.

By integrating the segment into Adobe Campaign Standard, users can execute campaigns aimed at specific customer groups identified through the segment criteria. This step ensures that actionable insights derived from the data can be applied, enhancing marketing efforts and improving customer engagement.

The other options, while they may have relevance in different contexts, do not directly follow segment creation in a way that contributes to fulfilling marketing goals as effectively. For instance, exporting the segment immediately may not be necessary if the goal is to utilize it within Adobe Campaign Standard. Deleting old CRM data is not an immediate concern related to segment creation, and notifying customers of changes typically pertains to customer communications rather than internal segment management.