What type of data can be processed by Adobe Experience Platform?

Adobe Experience Platform is designed to handle both structured and unstructured data, making it a versatile solution for various data processing needs. Structured data refers to information that is organized in a predefined format, such as databases or spreadsheets, where each piece of data is easily searchable and analyzable. On the other hand, unstructured data encompasses a wide array of formats that do not conform to a fixed structure, such as text documents, images, videos, and social media content.

By effectively processing both types, Adobe Experience Platform enables organizations to create comprehensive customer profiles and drive insights from diverse data sources. This holistic approach allows businesses to leverage rich data sets for analytics, personalization, and improved decision-making.

The other choices limit the capabilities of the platform by suggesting it can only process one type of data or a specific category like metadata. However, Adobe Experience Platform’s strength lies in its ability to assimilate and utilize the full spectrum of data to enhance marketing efforts and customer experiences.