When is a RTCDP connection the recommended solution?

A Real-Time Customer Data Platform (RTCDP) connection is primarily recommended when you want to activate a segment defined in the Adobe Experience Platform. This scenario emphasizes the platform's capabilities in segmenting customer data and leveraging that segmentation for real-time activation across various channels. When a segment is defined in the Adobe Experience Platform, the RTCDP connection allows for immediate action to be taken on that segment, such as sending personalized messages or targeting specific audiences in campaigns.

This ability to activate segments effectively is one of the key features of the RTCDP, as it ensures that marketing efforts are not only based on comprehensive customer insights but also executed in real time. This approach enhances customer engagement by delivering timely and relevant experiences.

In contrast, while external segmentation of behavioral data, connecting multiple data sources, or handling temporary connections may be relevant in certain contexts, they do not specifically highlight the core functionality of activating defined segments within the Adobe Experience Platform. The RTCDP is fundamentally designed to facilitate quick, data-driven decision-making and execution based on real-time customer insights, making activation the focus in this context.