Which attributes should a marketer use to ensure they're communicating with customers who have not upgraded their phones and opted in for emails?

Prepare for the Adobe Experience Platform Test with questions and explanations. Optimize your study and boost your confidence for the exam.

The correct answer highlights the importance of targeting specific customer segments based on their phone upgrade status and their email preferences. By utilizing the attributes "hasUpgraded=false" and "emailOptin=true," a marketer effectively identifies customers who have not upgraded their phones, indicated by the first attribute being false, and who have also opted to receive emails, shown by the second attribute being true.

This combination allows for precise communication with a defined group of customers, ensuring that marketing messages are relevant and reaching those who are both available and interested in receiving information via email. Engaging these customers can lead to higher response rates, as they are more likely to engage with content that is tailored to their current situation and preferences.

In contrast, using any other combination of attributes would either include customers who have upgraded their phones or exclude those who wish to receive email communications, which could lead to ineffective marketing and missed opportunities.

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