Which attributes should be sent to the destination for monthly reminder emails to opted-in customers?

Sending the name and email address to the destination for monthly reminder emails to opted-in customers is a strategic choice. The primary purpose of monthly reminder emails is to communicate directly with customers, and having their email address is essential for this communication channel. It allows the organization to deliver the email content to the intended recipient.

Including the name adds a personalized element to the emails, which can enhance engagement and improve the customer's experience. Personalization in messaging is known to increase open rates and interaction with the content, making the communication feel more direct and tailored to the individual.

In contrast, while phone numbers and physical addresses may be useful for other forms of marketing or communication, they are not necessary for sending email reminders. Purchase history might provide insights for targeting but does not directly impact the ability to send an email. Lastly, simply sending first and last names, while helpful for personalization, does not provide the means to communicate with the customer without the email address. Thus, the name and email address combination is the most effective and relevant for the purpose of sending out reminder emails.