Which client-side sources does Adobe Experience Platform (AEP) support?

Adobe Experience Platform (AEP) supports a wide range of client-side sources to facilitate comprehensive data collection and customer experience management. The correct answer indicates that AEP can effectively handle data from web applications, native mobile applications, and over-the-top (OTT) applications.

Web sources are critical as they encompass traditional websites and applications where users interact through their browsers. AEP integrates web analytics, which is essential for understanding user behavior and optimizing digital marketing strategies.

Native mobile applications are also a key client-side source supported by AEP. These applications run directly on users' devices, providing a more personalized experience. AEP’s capability to track and analyze data from these mobile interactions enhances the understanding of user journeys across platforms.

OTT applications, which deliver streamed content directly to users over the internet, are increasingly popular. AEP's support for these sources allows businesses to capture data from various media consumption points, thereby enriching the overall customer profile and improving targeted marketing efforts.

The inclusion of all these sources shows the versatility of AEP in managing multichannel data, ensuring that organizations can create a unified view of their customers and deliver consistent experiences across different platforms.