Which identity type can link user interactions across multiple platforms?

The cross-platform ID is designed specifically to link user interactions across various platforms and devices. This identity type allows for the integration of user data collected from different environments, such as mobile applications, websites, and other digital channels.

By utilizing a cross-platform ID, organizations can gain a comprehensive view of user behavior, providing insights into how users interact with their brand across multiple touchpoints. This holistic perspective helps in creating personalized experiences and tailored marketing strategies, as it enables the tracking of a single user’s journey, regardless of the device they are using at any point in time.

The other identity types, such as a single device ID and session-based ID, are limited in scope and typically relate to a specific device or a singular session of interaction, and therefore, do not provide the same breadth of tracking capabilities as a cross-platform ID. The unique user identifier might serve similar purposes but does not specifically emphasize the cross-platform capability. The cross-platform ID is essential for modern marketing strategies that require an understanding of user interactions in a multi-device world.