Which logic should be applied when creating an audience that includes customers interested in painting or drawing?

When creating an audience that includes customers interested in painting or drawing, the use of OR logic for the attributes related to those interests is essential. This is because OR logic allows you to encompass a broader group of individuals who may have varying interests. In this case, customers who are interested in either painting or drawing should be included in the audience, meaning that if a person falls under either category, they meet the criteria.

Applying AND logic for email and country is appropriate in situations where you want to ensure that every member of the audience shares specific criteria for those attributes. For example, you would want to target customers who not only have an email address but also reside in a certain country. This acts as a filter to concentrate the audience on a specific demographic while still considering a diversity of interests in painting or drawing.

This combination of AND logic for the more specific attributes (email and country) and OR logic for the broader interests (painting or drawing) effectively creates an audience that is both targeted and inclusive of varying customer interests.